NORTHVILLE TWP. Staff members at the newly opened StretchLab are gearing up for a busy month helping those with health and fitness goals for the new year.
The studio, 17941 Haggerty Road, bills itself as a unique wellness concept that offers customized assisted-stretch sessions for all ages and fitness levels.
In early December, owner Shawn Byrnes hosted a grand opening event.
January will be our busiest month, said Byrnes, who also owns the StretchLab location in West Bloomfield. People always invest in their bodies, always invest in their health, especially in January. This is a good time for all of us to reset.
In January, he said, the studio will offer specials for those interested in learning more about what StretchLab has to offer.
Our clients are really everyone and every body, says Byrnes. This is for people who are very active or people who are trying to get back into being active.
Part of Xponential Fitness, a large franchise group of boutique fitness brands, StretchLab was founded in 2017 and now has more than 400 studios across the US
When a new client comes in, Byrnes said, they first meet with a flexologist for an assessment that includes questions about activity levels and mobility, along with any related issues the person may be experiencing.
The flexologist training program is probably the real reason I invested in StretchLab, Byrnes said, noting potential staff must have a college degree in exercise science or a related field or have an existing bodywork certification before they are eligible to participate in the company’s accredited training. program.
StretchLab also uses proprietary imaging technology to produce scientific readings on mobility, activation, posture and symmetry.
This provides a composite score of tension and tightness in the body, Byrnes said. This helps inform the member and allows the flexologist to customize the stretch. Everyone is different and you may need something different than another member due to physical, medical history or goals you are trying to achieve.
Some of the benefits of assisted stretching, he said, include improved athletic performance, reduced recovery time, injury prevention and increased flexibility.
Someone came in and said, I’m trying to prepare myself for the Mackinac Bridge walk and I know I need to be more flexible, Byrnes said. We try to be specific about why so we have a good idea of how to customize the stretch for them.
After each stretch, we write notes so when the person comes in for the next phase, picks up where we left off customizing for them so they can create a real routine or program around goals they are trying to achieve outside the studio.
For Byrnes, personal experience played a large role in his decision to invest in StretchLab after a long career in corporate sales and marketing.
After an injury and subsequent surgery a few years ago Byrnes has been active and plays squash regularly and pickleball stretching is an important part of getting back on the court.
Part of my recovery was ‘prehab’ before surgery and rehab after surgery, he said. One of the things they really stressed before and after surgery was the importance of staying flexible.
Stretching really helped improve things for me, she says. I can do more because I’m more flexible and I don’t have as many aches and pains as I did before assisted stretching.”
StretchLab offers a variety of packages starting at $179. The business doesn’t charge health insurance, but many clients are able to pay for services through HAS or FSA plans, Byrnes said.
In addition to assisted stretching, the studio also offers a boutique area with heated massage rollers, stretch straps, grip socks and other items for sale.
For more information, call StretchLab at 248-481-5644 or visit stretchlab.com.
Contact reporter Laura Colvin at email@example.com or 248-221-8143.
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