Analyzing the Meteoric Growth of Creatine Gummies

Photo Credit: Austin Heaton

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Aside from whey protein powder, creatine is the most popular, most researched, and most used fitness supplement on the planet, with approximately 50 million users worldwide.

Recently, creatine use has been growing at an extraordinary rate, and this meteoric rise doesn’t look like it’s slowing down anytime soon.

Creatine monohydrate powder remains the leader in the creatine market, thanks to its proven effectiveness and reasonable price. However, other variations of creatine have been shown to be the main growth drivers of supplements over the past few years.

Creatine gummies are the most notable of these variations, and in the following article, we examine its current rise in popularity online along with future growth expectations.

Increased Google Search Volume for Creatine Gummies

By looking at the Google search volume for the term creatine gummies, we can see in the graph below that demand is relatively dormant until around 2022, when the product category really starts to explode.


Over the past five years, creatine gummies as a subsection of the creatine category have grown exponentially and are currently at the top of the pack when it comes to online traffic.

At the time of this writing, users search for creatine gummies approximately 40,500 times per month on Google alone, which does not include searches on or other search engines.

Speaking of Amazon, creatine gummies ranked #2 on the list of the 25 best selling products on Amazon in December.

This is an incredible achievement, especially during the Christmas period when the competition for online sales is very high.

Creatine Gummies vs. Creatine Powder

The exact reason for the increased demand for gummies in powder depends on each person, but there are three main motivations, according to user reviews:

  1. convenience: Many users report that creatine gummies are more convenient for their lifestyle because there is no need to carry around a shaker bottle and mix the powder with liquid.

Many users find it easier to take gummies to work or just to eat while in the car. The gummy form may also be more appealing to people who have never used creatine before.

  1. taste: Since much of the recent growth in creatine and creatine gummies can be attributed to new users, taste is a big factor.

Flavorless creatine, which is the most popular form of creatine, is not attractive enough to these new users, so creatine gummy manufacturers have developed their gummies to taste like traditional gummy bears.

  1. New: People usually like to try new products, and creatine seems to be no different.

This gummy form of creatine also happens to make creatine more appealing to younger demographics who still see fitness supplements as too hardcore.

Continued Growth of Creatine

Although creatine gummies have gained popularity, the creatine product category as a whole is expected to continue to grow for at least the next seven years.


As you can see from the chart above, the creatine market is expected to reach a whopping $688 million in total sales by 2031, benefiting from a compound annual growth rate of 10.5%.

Some Final Thoughts

We in the CrossFit community have known about the incredible benefits of creatine for years now, but it seems like more people are catching on.

Whether they’re using creatine for muscle building, performance enhancement, improved cognitive function, or muscle mass maintenance, creatine is becoming a staple for millions of new people around the world of all ages. and lifestyle.

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