In 2023, we correctly predicted trends like spritzes, copycat recipes and adaptogen drinks will be the most popular. Integrating nutrition with foods and activities you enjoy is especially important for your physical and mental health, which has rightly been prioritized over the past year. And in 2024, no less is expected.
Focusing on your health should not mean completely removing comfort and pleasure from your lifestyle. You’ll notice that the food and nutrition trends predicted for the new year combine wellness with joythink fun drinks with a gut-healthy punch and satisfying snacks, among others.
Staying hydrated will remain top of mind, and since social media trends like WaterTok and Stanley tumblers are among the most sought-after wellness gifts, this probably isn’t a surprise. Across all Dotdash Meredith brands (Eat well is part of Dotdash Meredith) interest in articles about water and hydration has grown 29% since last year.
Handling dehydration is just as important, according to Eat well readers. Articles like The #1 Food to Eat When Youre Dehydrated and Does Dehydration Cause High Blood Pressure? are some of our most clicked stories published this year. We believe this trend will continue to grow as the connection between hydration and positive physical and mental health becomes more apparent.
2. Caesar All
Datassential, a leading food and beverage data collector, predicts Caesar salad will love outside of your typical romaine base with greens like kale and asparagus getting a creamy dressing. This doesn’t surprise us, as views on caesar salad recipes have grown 89% this year compared to last year on EatingWell.com.
After our Caesar-inspired Roasted Cabbage Salad went viral on TikTok, expect all kinds of greens to take over this trend, from our Cucumber Ribbons Caesar Salad to our Kale & Shaved Brussels Sprouts Salad with Avocado Caesar Dressing. But it doesn’t stop at salad; Caesar salad ingredients, especially the dressing, will become part of all your favorite meals. Think: flatbreads, wraps, Roasted Cabbage Wedges and more.
3. Functional Drinks
Last year, we predicted coffee alternatives as the top trend for 2023 and Whole Foods listed it as a trend for 2024. With energy drinks commonly used as a substitute for coffee, this could be the shift from the alternative trend coffee we expect. Be sure to be mindful of your caffeine intake throughout the day as some of these drinks can have more than twice the amount of caffeine as your average cup of Joe.
This year, this trend expanded by including prebiotic and probiotic sodas (views on articles about probiotics increased more than 1400% on EatingWell.com this year), electrolyte-infused drinks (the interest in articles about electrolytes has increased 100% on EatingWell.com this year) and more in the mix. Beverages purported to have added health benefits whether it’s to keep you energized, energize or improve your gut health are what we’re calling the functional beverage trend to watch.
4. Focus on Gut Health
Speaking of gut-healthy sodas, a huge increase in interest in foods and beverages geared toward supporting gut healthinterest in topics like gastrointestinal health has grown 60% this year compared to last year on EatingWell.comso is strongly expect that fermented foods and probiotic- and prebiotic-rich ingredients will be a major focus for the coming year.
Further, gastroenterologist-approved advice is not only required, but sought. We’ve noticed articles like The Best Vegetable for Gut Health and Easy Food Swaps to Improve Gut Health feature insights from gastroenterologist Dr. Will Bulsiewicz, MD particularly intriguing for our audience throughout 2023.
5. High Protein Snacks
Protein is an incredibly important nutrient that your body needs to stay strong and full, and in 2024, it hopes to get the recognition it deserves. Eat well has seen interest for plant-based protein grow by 41% since the start of 2023, and protein powder remains a prominent ingredient with 58% growth.
More and more accessible protein sources are becoming available on the market, and the leading category is snacks. Whether it’s your classic nuts, trail mix or yogurt or new and improved protein bars and chips, protein is ready to hit the grocery shelves.
6. Food for Menopause
As celebrities like Drew Barrymore, Oprah and Naomi Watts open up about menopause in the public eye, the taboo subject is becoming the opposite. Resources for menopause and perimenopause are more accessible, and Google data is seeing an increase in health trends with terms like creatine and menopause being widely searched for together.
There are foods that can help relieve menopausal symptoms, including hot flashes, so we think a blemish-free menopause-friendly eating pattern will start to become a focus for many.
7. No Added Sugar
With dessert trends highlighted in 2023 such as date skin, consumers want products with low added sugar or no added sugar. Eat wellThe data shows views on articles about added sugar have grown 1200% since last year. When we talk about added sugars, we are referring to the sugars from sweeteners, syrups and honey that are not naturally occurring sugars found in fruits, vegetables and milk.
Non-alcoholic drinks have become more popular over the years, and the mocktail trend can only be expected to grow. In Pinterest Predicts, the social medias trend prediction roundup for 2024, tropical non-booze drinks are expected to be sipped year-round longpineapple mocktails were searched for 70% more than last year.
In particular, the talk about non-alcoholic drinks with the taste and feel of popular alcoholic drinks will increase this year. People still want to socialize and want their drinking experience to be as special as ordering a cocktail, says Alex Loh, Eat wells associate food editor. They want to follow a low-alcohol or no-alcohol lifestyle. With trends like Dry January and Sober October increasing in popularity every year, the growth of a sober-curious society is expected.
9. Ice Baths and Cold Plunges
Cold plunges are being added to daily routines, and are becoming the latest celebrity-endorsed anti-inflammatory wellness trend. Googles Year in Search for 2023 lists water chillers for ice baths as a top searched appliance.
While this can provide health benefits like increasing circulation, increasing your metabolism and reducing muscle soreness, it can cause hypothermia and cold shock if you’re not careful. Talk to a health care professional to help decide what’s best for you and your health.
10. Interest in Weight Loss Medicines
With drugs like Ozempic and natural options like berberine receiving a ton of press for promoting weight loss, expect a clear increase in weight loss drugs and possibly increased prescription demand. Datassential reported that 14% of consumers are becoming more interested in GLP-1 receptor agonist prescription drugs, including Ozempic and Wegovy.
With more weight loss drugs being approved, we expect interest in them to continue to increase. It is important to remember that although these drugs are not right for everyone and should be taken with caution like any drug, they are a safe option for many people with obesity, Maria Laura Haddad-Garcia, Eat wellsaid the senior nutrition and news editor. When considering weight loss medication, it’s more than just a number on the scale that an individual achieves, but more so, the other health outcomes of their weight loss. Do they move more? Do they reduce the risk of certain chronic conditions? Do they sleep better? Does their quality of life improve? Those are the questions we must ask ourselves.
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