Our Year of Thirst and Rehydration

This September, Brooke Shields had a wild night at LArtusi in Manhattan. Shed prepares for her one-woman show, Previously Owned by Brooke Shields, by hydrating. A lot. Moments after he entered the restaurant, everything started to go dark. He had a grand mal seizure. I drank too much water, he said Glamour. I flooded my system, and I drowned myself. Fortunately, LArtusis sommelier called an ambulance, and Shields made a full recovery at the hospital. I do not know. I just think I hydrated,” he said in a later interview.

You can hardly blame Shields for being so hydrated. Drinking more water is good for us is always said, and hydration is the key to health. Drinking enough water each day has been a pillar of wellness advice for years, but in 2023, something has sent hydration culture into overdrive. Viral water brand Liquid Death is a Gen Z favorite, and Liquid IV, which bills itself as a hydration multiplier and is used as a preemptive hangover cure, claims to be close to billions of dollars in net worth. sales. Prime Hydration, the beverage line created by social media giants Logan Paul and KSI, is also on track to pass a billion dollars in sales this year, though experts are raising eyebrows over the caffeine content. this. A Le Creuset-like fandom has sprung up around Stanley’s gigantic and seemingly indestructible reusable water bottles, and the wide-panned AirUp bottle somehow went viral on TikTok, where the # WaterTalk. In 2023, we seem thirstier than ever.

Simple tap water is not enough because it is not doing enough for us; drinking a glass of tap water only quenches our thirst. In our never-ending quest for hydration, we need Water Plus: It must have vibes, or taste like candy, or go through a rebranding process so mind-bending that it describes itself as a non-alcoholic that seltzer. It is no longer enough to drink only when you are literally thirsty. We’re told to consume our beverages, whether it’s water, electrolyte solutions, or influencer-peddled caffeine bombs, more often and faster than ever. In return, is promised more energy, a better immune system, better sleep, a better life.

You may know Ophora waterwater for wellness, as its website proclaims in capital letters from one of several TikToks that went viral this year. It was sold to Erewhon for $26. This is the ultimate Water Plus, the pinnacle of uber-hydration. It starts with purity: Ophora says it filters out contaminants like microplastics and potentially harmful chemicals that many other filtered waters still contain. It balances the pH to make water alkaline, and its big selling point is its hyper-oxygenation which means oxygen stabilizes h2O at a density of 40 parts per million, the company says. Ophora says it has patents pending for the technology it uses to infuse water with high levels of molecular oxygen, creating water that purportedly increases energy, reduces inflammation, improves cell detoxification, and reduces sports recovery time.

Ophora is more than just $26 bottled water: The company will install a complete water filtration system in your home, or set you up with an entire hot tub or pool filled with nothing but water in Ophora. The skin is the largest organ in your body, a spokesperson said seriously in a video. Imagine soaking in a hot tub of 102 degrees with 30 parts per million of oxygen permeating your body. Lots of penetration. Ophora claims that drinking and bathing in its water will lead to benefits including more energy and less pain. Testimonials say that the water leads to weight loss, improved metabolism, and the feeling that the ocean is less cold. Meanwhile, water experts are skeptical.

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Image Source : www.bonappetit.com

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