Photo: Kat Schneider
Kat Schneider decided to create the supplement brand Ritual in 2015 when she was pregnant with her daughter Tali. I couldn’t find a prenatal multivitamin that I trusted, the Ukraine-born, Los Angeles-based entrepreneur tells the Cut. From high heavy metals and products lacking in essential nutrients like Choline, I know we deserve better, Schneider added. But fundraising at four months pregnant is definitely not an easy process. I was often told that I had to choose between building a company and building a family, he said. It was fuel for me. I want to excel at being a CEO and a mother. I’m proud that I now have three incredible, smart, and passionate girls and a thriving business.
After graduating from Brown University, he worked at Lehman Brothers before the financial crash of 2008. I was fired, rehired and then fired again after a week. Really an interesting start to my career, he said. He later worked in the world of start-ups and eventually became global lead of digital innovation at Universal Music Group, bringing Spotify to the US
When it comes to calming down and prioritizing her self-care, Schneider likes to lean on practices like drinking matcha, yoga classes, and a hydrating skincare routine.
6:00 I drink 2 cups of room temperature water and then I take a secret upcoming Ritual product when I wake up.
7:00 I make a full matcha latte with my own homemade almond milk and Matchaful ceremonial matcha. Also add some soluble fiber like Sunfiber to it.
8:00 After I drop the kids off at school, I work out. I learned that the key to building long, lean muscle mass is to vary my arm and leg days and really take a day to reset. I used to exercise too much and wasn’t seeing the best results. I like Francesca Asumahs 26 6 yoga class. Its really the ultimate beauty routine because you sweat out so many toxins and it leaves you feeling renewed.
9:00 Bad shower. My favorite products are OSEAs Undaria Algae Body Oil and OSEAs Ocean Cleansing Mudd. Will also use Living Libitations Best Skin Ever Sea Buckthorn. I also like to cleanse my scalp with apple cider vinegar for my hair.
9:30 For moisturizer, I use OSEAs Seabiotic Water Cream. For hydration, I use the OSEA Hyaluronic Sea Serum. I also replenished my hyaluronic acid by taking Rituals HyaCera skin hydration supplement.
9:35 I like to top it all off with Josh Rosebrooks Advanced Hydration Mask and Illias Super Serum Skin Tint SPF 40 Foundation. I also like the Kosas Plump Lip Booster.
6:00 Dinner time. I eat plant-based foods because my skin reacts negatively to dairy and meat, but also because I feel bad when using animal products.
7:00 I take most of my evening supplements. My lineup includes the Ritual multivitamin, Essential for Women 18+ and the Ritual Synbiotic+.
8:00 My night skin care starts with cleansing oil. I find it really relaxing to massage my face. I had a buccal massage at Valley and learned how to do my own facial massage using OSEAs Vagus Nerve Oil and Nuciferas The Mist.
9:00 The last part of my routine is taking the Rituals Sleep BioSeries supplement one hour before bed.
I am a Ukrainian refugee and came to the US at the age of 4 with my family. I live in a welfare hotel in Brooklyn. My approach to beauty definitely comes from my upbringing. I am what I like to call a recovering wellness junkie. I used a Norman Walker pressed juicer in my youth. I used to read Ayurvedic books in primary school. And because my mom got breast cancer when I was just starting college, I followed her on an integrative wellness journey of psychotherapy and blood-type diets at age 20. Now, I can say I’m on the other side of the rainbow of wellness . I believe in doing the basics well. Often, people are looking for that magic pill. I focus on the basics. Sleep, hydration, exercise, and the things that can support my basic health every day. Others say, when you feel good. When you feel good, you look good.
The beauty ingestible market is full of products with very little efficacy and very limited clinical support. You often see the term clinically studied on products, but what many people may not realize is that it is not a regulated term and is often misused. People interpret this to mean that a whole formula has been studied, but that is a common mistake and can be rare. There may be ingredients in the formula that have been studied clinically, but in reality, the dosages and forms often differ from the actual studies.
The ingredients should match the form and dosage of the clinical study, and even better, there should be a clinical study on the finished formula. This may be somewhat rare in the supplement industry, and this is expected to change. Committed to having clinical studies on every Ritual product by 2030.
There has been an increase in standards: more topical beauty brands are becoming EWG Certified, more topical beauty brands are making products with actual clinical studies. And because of that, consumers are becoming more aware of what they are putting into their bodies, and hopefully that will continue.
But I still think it’s more work to be done on the transparency front. For many years, we have focused on what our products are made without (clear) that we have not focused on what our products are actually made with (clear). I think the transition from clean to clear is what will continue to move the industry forward.
I can’t stand the glass skin trend. This cannot be achieved for every skin type. In many ways, it’s an aspiration that leaves people feeling inadequate and reaching for harsh solutions that actually strip the skin of essential elements.
I don’t like trends in general. But I really like the rise of soluble skin care. People are really starting to think about how their body ages from the inside, not just the outside, and understand the need to support that. For example, more than half of your hyaluronic acid is found in your skin and as you age, that decreases. Instead of just using hyaluronic acid topically, you can also eat it to help with hydration.
I avoid heavy metals. To be clear, they are in everything. They are on the ground, they are in the air, and they are a natural product of industrial manufacturing. But when you concentrate them in certain products like protein powders, it increases the risk. I like to choose products that are transparent to their heavy-metal contents so that I can limit my overall exposure in my wellness routine. I gravitate towards products with fewer ingredients. I believe that less is more. You hear a lot of talk in the beauty industry about clean. But this is an unregulated term.
I love buccal facials! I also love microneedling with Vanessa at The Things We Do. I love lymphatic massages. I also swear by not waxing my eyebrows, only trimming them occasionally. And putting oil on them.
Skin! It makes me feel better and grounds me.
Pamela Anderson wearing no makeup on the red carpet is my inspiration. I am so focused on feeling good on the inside, and when that happens, I think it really shows. I mean he shines. I love not wearing makeup and focus deeply on the health of my skin.
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Image Source : www.thecut.com