Today, Ayurveda is well positioned to use technology to diagnose conditions and provide effective treatment: Vaibhav Jain, Aayush Bharat – ET HealthWorld

Shahid Akhter, editor, ETHealthworld, spoke to Vaibhav Jain, Founder and CEO, Aayush Bharat to find out the emerging trends in Ayurvedic care that use technology to facilitate diagnosis and treatment.

AYUSH: Opportunities
Ayush is the short form for Ayurveda, Yoga, Unani, Siddha, and Homeopathy. All this is based on the wisdom of traditional treatments. Today, we see many people committing suicide from lifestyle diseases. We live in an age with powerful communication and information that can prevent many diseases and help people survive and thrive. But still, we are lacking behind. The challenge I see now is awareness and acceptance. Second, we want a quick fix. We want orders delivered within eight minutes. However, we must understand that the diseases we get do not come in a few minutes. Therefore, the solution will also not come in a few minutes. We need to be more patient, and we need to be more aware of our bodies. Thirdly, we must decide where we want Ayush to go and where to place modern medicine. This conflict or confusion must be dealt with effectively.

Ayush Challenges
Let’s take an example of how yoga started in India and then changed lives around the world. Ayurveda is the umbrella body of yoga and has similar capabilities. Today, people lack awareness about the lifestyle diseases that Ayush can prevent. Second, we look for medicines when we get sick with any chronic disease. How these drugs treat us can be a subject of debate. Ayurveda, on the other hand, has been proven to treat these ailments, including mental illness and infertility, effectively for centuries. We must examine how to use traditional healing practices and create sustainable, healthy products. Ayush is a place where clinical trials can be done using the right principles and grounds, and regulations should be set accordingly. Another important aspect is the implementation of the latest technologies. Today, we have modern types of equipment and technology-assisted diagnostic skills that can be integrated with Ayurveda and made to develop effective solutions. This can open up many international opportunities where comprehensive and personalized care can be delivered.

Ayush Market
We are the youngest population in the world, and the youth force delivers the highest in the country’s economy. On the other hand, people succumb to diabetes or heart attacks at a young age. If Ayurveda is not tapped properly, India can become one of the sickest countries in the world instead of being the strongest country in the world. The global health market will stand at around $14 trillion by 2030, and India’s Ayush market is currently $16 billion. With a CAGR of 15%, it is expected to be $40 million by 2027 and $60 billion by 2030. This means that this segment is getting a lot of support from the people, and the policies of the Indian government are also favorable.

Aayush Bharat: Idea and concept
When I was working in the US, I was diagnosed with gouty arthritis. At the time, I was told that this condition was incurable. I took drugs that didn’t help me and instead killed all my efficiency. However, I was fortunate enough to meet an Ayurvedic practitioner in the most remote part of the country who helped me. Now, I have followed the dietary and lifestyle changes he suggested, and so far, I haven’t faced any problems. This situation is faced by many, again and again. Ayush comes to save them. People who have lost hope are now finding effective Ayush solutions. Coming from India, a country with a rich heritage of Ayurveda and other traditional medicinal practices, we have an advantage. However, discovering Ayush experts, even in 2021, is still a challenge. There is no platform to find the right Ayurvedic doctor and consult them. So my co-founders, Vishal and Abhinav, and I sat down to set up a platform to help such people. That was the idea behind the inception of Aayush Bharat. Initially, we started with Ayurveda but soon realized that people also wanted to explore other traditional practices (Yoga, Siddha, Unani, and Homeopathy). We thought of bringing them all together and coming up with a solution where all Ayush doctors can come together in one online place, use the technology, and deliver the solutions. Today, they even conduct audio-video consultations for people.

Aayush Bharat: The connecting platform
We currently cover 60% of the area but we want to dig deeper into the most remote regions of the country. We also plan to set up around 300+ cloud clinics, where these clinics will be fulfillment centers and telemedicine partners. These centers will be places where people can consult doctors and, if necessary, get medicines directly from clinics.

We are currently working to make these services and products more affordable. AayushBharat has launched some very effective products to boost immunity and men’s health. These products will also be available on our platform and other platforms. Starting with men’s wellness, we will expand into other categories. We are working on making the right product at the right price for the larger population, making India healthy, and realizing the dream of Aayush Bharat.

  • Published On Dec 26, 2023 at 05:36 AM IST

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