A new year means new opportunities for wellness trends. After a year dominated bydiscussions, and when it comes to the market, we look to 2024 and what health topics will attract the most consumers.
To get an idea of what we might see, we asked experts in various corners of the health and wellness space what they expect to make waves in the next year.
The “ripple effect” of Ozempic
Experts expect to see a resurgence in trends focused on weight loss in 2024 prompted bybecoming more mainstream.
helped new weight-loss drugs gain traction. Their popularity also appears to have spurred interest in supplements that make weight loss claims, such as touted online as “nature’s Ozempic” — even though the evidence doesn’t really support it.
“Ozempic will create more ripple effects throughout the food, beverage and dietary supplement markets by 2024,” said Frank Jaksch, CEO at bioactive ingredient company Ayana Bio. “I expect we will see an increase in products containing berberine.”
He also expects that “snack makers and fast-food chains will offer smaller portions and more nutritious, wholesome ingredients that match changes in Ozempic preferences and piggyback on the latest wave of conscious consumers to health.”
After several years of chipping away atand leaning on movements like body positivity, attitudes can change. A recent Forbes Health/OnePoll survey found that the top New Year’s resolution for 2024 is back to physical health — with the majority of respondents citing fitness as a top resolution — after years of mental health taking over in the top spot.
Smart tech takeover
While millions of Americans play sportsto monitor their , and other health metrics for several years now, experts predict that 2024 will bring a new level of
“Wearable devices and smartwatches will continue to go beyond monitoring and add more screening features to warn us about health issues before they become bigger problems,” predicts Christine Lemke, co-founder and CEO of health data company Evidation. “The functionality of these devices will continue to shift from passive to proactive.”
which is already included in the will also be a bigger player next year.
“Your ‘second opinion’ could come from a computer instead of a physician, as our ability to analyze vast datasets and use AI is advancing,” Lemke added.
Switch to science
Misinformation will no doubt continue in 2024, but experts say consumers will be more aware of health strategies backed by clinical studies and research.
“Consumers will expect science-based, performance-proven products and services,” according to Mindbody and ClassPass’ annual forecast report.
By 2024, the report says, “consumers will be more informed about what they put into their bodies and who they listen to for advice, prioritizing research and expertise.”
Forecasters believe the same goes for wellness-focused social media.
“The rise of social media awarenessis likely to lead to a more informed approach to consuming mental health content online,” said Nicholette Leanza, a licensed professional clinical counselor at the mental health care company LifeStance Health. “As a result, those youth are likely to shift their reliance on online content from non-credentialed influencers to licensed professionals for accurate diagnoses and effective counseling.”
Increased focus on social connections
Whether it’s in-person therapy sessions or participating in group sports, experts see an increased desire for connection in the new year following years ofwhich has taken a toll on our mental health.
“Social activities are valued at a higher level than ever before,” said Bob Wright, director of lifestyle education at Hilton Head Health. “Isolation increases baseline stress, and therefore baseline inflammation. It can also increase the risk for anxiety, depression and other mental health-related challenges. Many people get a dose of symptoms that it is separating from the previous years and seeking more opportunities for healthy socialization.”
Theof is the perfect example of the desire for more social fitness, says Teddy Savage, national lead trainer at Planet Fitness.
“(It) brings people together in social settings that allow them to have fun while getting a full body workout,” he said. “It’s the connection between exercise and functional movement and the desire to connect socially in community settings that makes it so magnetic.”
Leanza also sees an increase in demand for in-person therapy sessions, especially among Gen Z patients.
“This shift reflects a desire for more authentic and engaging therapeutic experiences, leveraging the benefits of face-to-face interaction – I expect to see a continued increase in this in 2024,” he said.
Looking at longevity
Health trends with staying power — like the focus on plant-based eating,and — point to the constant desire to which experts say will remain a priority in 2024.
“Some of the next trends we see will fall under the umbrellas of longevity and self-care,” says David Chesworth, program director and exercise physiologist at Hilton Head Health. “In general, the concept of longevity has been, and continues to be, a general hot topic. In fact, many of the (previously mentioned) trends that have emerged in the last few years have been raised by it.”
In addition to nutrition and sleep, some people turn to exercise to help them live longer. As the Mindbody and ClassPass report points out, “nearly 30% of consumers say they exercise to live a long and healthy life and more than one-third of consumers strength training for longevity specifically .”
Another necessary element of self-care and longevity? Rest and recovery, where Savage also sees increased focus.
“This one really exploded into things like,” he said. “People are looking for innovative ways to treat their bodies after exercise or just dive deeper into the internal benefits of cold therapy and restorative techniques.”
Temperature therapy is also a growing trend, according to the Mindbody and ClassPass report, which indicates that an increase in combination treatments — those that use both heat and cold — will likely be next in the pipeline.
Rest and recovery is even entering the travel industry with “wellness tourism,” the idea of travel focused on health and well-being.
“We’re seeing more people looking for trips that focus on things like yoga, breathing techniques, skill development, recreation, self-care, aging gracefully and incorporating activities that are fun and free. stress,” Chesworth said.
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